At honeydew it is not about big brands. We care about products that make sense for people. We search worldwide for startups that put substance over marketing and invest their capital in better products. Vegan, fair and sustainable is our standard and self-evident. What matters is that a product outperforms conventional options in taste, quality and concept and that everyone can afford it.

We work with producers who deliver substance instead of mass production. Brands that convince without millions in advertising. Our job is to make these products visible in Switzerland. We bring them into retail where they can have an impact and create structures in which young brands can grow.

Distribution is our core business. We take care of logistics, customs tariffs and packaging, negotiate with retailers and make sure the products end up where they are needed. We translate international trends in a way that makes a real difference here.

honeydew is more than import. We are sparring partners for producers who want to enter new markets and for retailers who look for the best. We build bridges and let the products speak.

We do not do this to make the average even fuller. We do it because we are convinced that the future belongs to products that are better, remain affordable and rewrite entire categories.