Ursin Maibach has worked for 16 years in category management for leading e-commerce companies in various industries. His professional passion has always been the global hunt for the products, brands and companies of tomorrow. As a long-time CPO, Head Category Management and enthusiastic visitor of consumer goods tradeshows, he knows the vegan FMCG market from the ground up. As a board member of the Vegan Society Switzerland (vegan.ch) and as Vegan Trademark Country Manager DACH, he is also incontinuous exchange with numerous stakeholders. Ursin is on the advisory board and an investor in the Stockholm-based vegan investment holding company Kale United, which finances and builds up promising vegan start-ups.

He founded honeydew LLC because he sees a huge potential for improvement in gastronomy and industry. The supply and/or its quality cannot meet the current rapidly increasing demand.

Ursin has refrained from consuming animals for ethical reasons since he was 16 and has lived vegan since 2010. He lives in Zurich and Frankfurt.

in the media (german only):

honeydew bietet eine breite Palette einzigartiger veganer Produkte an | VEGCONOMIST

Das grosse Geschäft ohne Fleisch am Knochen | HANDELSZEITUNG

So sehe ich das | SCHWEIZER FAMILIE